Elizabeth Holmes (B): The downfall
This case outlines the rise and fall of Elizabeth Holmes and her company Theranos. The company offered a technology with the potential to revolutionize the blood drawing and analysis industry. After dropping out of Stanford and building the company over a ten-year period, Holmes moved out of “stealth mode” and was soon touted as an iconic entrepreneur and the new Steve Jobs. The publication of a Wall Street Journal article, however, highlighted irregularities with the technology and Theranos’s claims thus bringing company under closer examination.
- Explore the role of the board in overseeing companies.
Theranos, Manufacturing, Technology, Healthcare
2003-2016
Cranfield University
Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]
Harvard Business School Publishing
60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]
NUCB Business School
1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]
IMD retains all proprietary interests in its case studies and notes. Without prior written permission, IMD cases and notes may not be reproduced, used, translated, included in books or other publications, distributed in any form or by any means, stored in a database or in other retrieval systems. For additional copyright information related to case studies, please contact Case Services.
Research Information & Knowledge Hub for additional information on IMD publications
In September 2024, Starbucks' then-CEO was abruptly fired after 17 months in the role; the decision followed three quarterly drops in consumer traffic and declining operating revenues. The board then turned to Brian Niccol, a veteran fast-food com...
European SMEs’ relief following the adoption of the EU’s Omnibus package may be misplaced. While their direct sustainability reporting obligations narrow, indirect obligations, contractual requirements, and greenwashing risks intensify. The truth ...
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
in I by IMD
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
in I by IMD
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
in The European Business Review 18 March 2026
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications