Case Study

Elizabeth Holmes (A): The visionary of Theranos

2 pages
July 2017
Reference: IMD-7-1917

This case outlines the rise and fall of Elizabeth Holmes and her company Theranos. The company offered a technology with the potential to revolutionize the blood drawing and analysis industry. After dropping out of Stanford and building the company over a ten-year period, Holmes moved out of “stealth mode” and was soon touted as an iconic entrepreneur and the new Steve Jobs. The publication of a Wall Street Journal article, however, highlighted irregularities with the technology and Theranos’s claims thus bringing company under closer examination.

Learning Objective
  • Explore the role of the board in overseeing companies.
Corporate Governance, Analysis
United States of America
Theranos, Manufacturing, Technology, Healthcare
Published Sources
© 2017
Available Languages
Case clearing houses
IMD case studies are distributed through case clearing houses. In order to browse the collection and purchase copies please visit the links below.

The Case Centre

Cranfield University

Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]

Harvard Business School Publishing

60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]

Asia Pacific Case Center

NUCB Business School

1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]


Research Information & Knowledge Hub for additional information on IMD publications

Discover our latest research
IMD's faculty and research teams publish articles, case studies, books and reports on a wide range of topics