What’s in a name? Why companies decide to rebrand
Elon Musk’s decision to rebrand Twitter as X has been widely mocked yet there are many valid reasons for companies to change their name, argues Goutam Challagalla....

April 28, 2026 • by Alfredo De Massis, Silvia Sanasi in Technology • 8 min read
Research suggests that successful scale-ups are those that can interpret different information and spread that meaning across the organization to guide coordinated action. ...
Continue readingAugust 1, 2023 • by Goutam Challagalla in Technology • 7 min read
Elon Musk’s decision to rebrand Twitter as X has been widely mocked yet there are many valid reasons for companies to change their name, argues Goutam Challagalla....
July 18, 2023 in Technology • 3 min read
Follow this simple framework to figure out where AI can best be deployed to free up your employees for more complex, creative, and value-added tasks....
July 13, 2023 • by Michael D. Watkins, Ralf Weissbeck in Technology • 13 min read
Generative artificial intelligence (AI) is a technological tsunami. Business leaders and their organizations either need to learn to ride this wave of change or risk being swept away. In this article, we...
July 11, 2023 in Technology • 3 min read
Do this exercise to assess where you stand in the digital landscape compared to your competitors....
July 7, 2023 • by Ralf W. Seifert, Richard Markoff in Technology • 7 min read
Airport luggage handling is a complex, expensive process that is at its capacity limit. The authors look at the question of why RFID technology has not yet stepped in to modernize and...
July 5, 2023 • by Niccolò Pisani in Technology • 12 min read
How Toyota is using a revolutionary new “test course for mobility” to reinvent an automotive future...
June 23, 2023 • by Jérôme Duberry in Technology • 9 min read
As the use of AI becomes more widespread, so does the need to ensure that the positives benefit us all, and the risks do not undermine our rights and freedoms....
June 22, 2023 • by Michael R. Wade, Amit M. Joshi in Technology • 2 min read • Podcast available
Amit Joshi & Mike Wade discuss why quantum computing now faces an engineering problem, and what the future holds for lightspeed processing power...
June 22, 2023 • by Amit M. Joshi in Technology • 6 min read
Now that the dust is starting to settle on the hype surrounding ChatGPT, how can executives leverage generative AI tools without overshooting or falling foul of the pitfalls?...
June 8, 2023 • by Michael R. Wade, Amit M. Joshi in Technology • 2 min read • Podcast available
Mike & Amit discuss whether killer apps really help us to make enough climate-friendly decisions, or if "sustainable tech" a contradiction in terms...
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