Greenwashing: The biggest threat to sustainability
In this mini case study, Professor Knut Haanaes suggests how to judge whether a company’s environmental claims are credible....
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10 April 2024 • by Tomoko Yokoi in Sustainability • 7 min read
Criticisms of artificial intelligence’s impact on sustainability are justified, says IMD’s Tomoko Yokoi, but there are important steps that technology companies can take to address the problem ...
Continue reading20 March 2021 • by Knut Haanaes in Sustainability • 2 min read
In this mini case study, Professor Knut Haanaes suggests how to judge whether a company’s environmental claims are credible....
10 March 2021 • by Dominique Turpin in Sustainability • 5 min read
From the opportunities presented by digital marketing to the hazards of failing to grasp that brand transparency is now a crucial marketing asset, here are seven trends that are increasingly impacting your...
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