Nike fri 2023

Retail & Consumer Goods

Nike dominates Chinese apparel market for now, but ‘Guochao’ is changing the game

7 February 2024 • by Mark J. Greeven in Retail & Consumer Goods • 6 min read

IMD research places world leader Nike ahead of local rivals, but its podium position is under threat as local sentiment and quality products build a growing loyalty for national apparel brands....

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China’s leveraging of technology to reinvent retail can serve as inspiration for other Asian markets

9 December 2021 • by Mark J. Greeven in Retail & Consumer Goods • 8 min read

By putting the consumer’s needs at the center, China’s retail companies have rethought the value chain and reinvent the retail model, delivering a greater and more relevant retail experience to consumers, argued...

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