The Austrian crystal company achieved over 5% contribution to digital commerce with less than 1% of digital budget by emphasizing a value-first approach, its Chief Digital and Information Officer told IMD’s Luxury...
Continue readingMay 12, 2026 • by Jean-François Manzoni in Retail & Consumer Goods • 2 min read • 
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LEGO CEO Niels Christiansen on simplification, sustainability, and competing for children’s attention....
Rohit Jawa, CEO of Hindustan Unilever, outlines how he is reshaping the company’s strategy to meet the evolving needs of India’s growing middle class, leveraging digital transformation, talent development, and a future-focused...
Leading consumer goods companies are strategically embracing AI across their entire value chains, creating unprecedented business capabilities and market differentiation. IMD’s AI Maturity Index reveals the strategies that separate AI innovators from...
IMD research places world leader Nike ahead of local rivals, but its podium position is under threat as local sentiment and quality products build a growing loyalty for national apparel brands....
When Russia invaded Ukraine in late February 2022, Taras Panasenko (IMD EMBA 2023), CEO and co-founder of dollar store chain Avrora, was plunged into crisis mode. Then he decided to expand his...
YouTubeFebruary 22, 2023 in Retail & Consumer Goods • 9 min read • Podcast available
Mickey Mikitani tells IMD President Jean-François Manzoni how he has grown Rakuten from an e-commerce startup into an ecosystem spanning internet services, fintech, and mobile....
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February 20, 2023 • by Lindsay Sarah Krasnoff in Retail & Consumer Goods • 11 min read
After the controversy surrounding rap star Ye’s anti-Semitic comments, the sportswear giant adidas found itself under the spotlight for historical links to the Nazi regime. Lindsay Krasnoff explains how a legacy company...
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