How to create and sustain cultural change – notes from the Olympic hosts
As Paris gets ready for this summer’s Olympic Games, we consider what the French organizers can teach businesses about embedding and maintaining cultural change...
Author
Lindsay Sarah Krasnoff
Lindsay Sarah Krasnoff is Clinical Assistant Professor at New York University’s Tisch Institute for Global Sport. A sports diplomacy expert and consultant, she is author of Basketball Empire: France and the Making of a Global NBA and WNBA (Bloomsbury, 2023) and The Making of Les Bleus: Sport in France, 1958-2010 (Lexington Books, 2012).
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To shape your future, own your history
February 20, 2023 • by Lindsay Sarah Krasnoff in Leadership • 11 min read
After the controversy surrounding rap star Ye’s anti-Semitic comments, the sportswear giant adidas found itself under the spotlight for historical links to the Nazi regime. Lindsay Krasnoff explains how a legacy company...