Murat Tarakci

Murat Tarakci is Professor of Innovation Strategy at IMD. His research focuses on the social and psychological foundations of innovation and strategy, examining how organizations adapt to and shape their environments. 

Tarakci’s work highlights that winning strategies stem from individuals and teams who think, feel, and care. Hence, understanding why strategies thrive or fail must consider individuals’ cognition, emotion, and motivation. His work also aims to create a positive impact by helping organizations better address societal challenges through a deeper understanding of their behavioral dynamics and mechanisms.