Learning from the locals: How to innovate in China
By engaging with local start-ups that understand customers’ pain points, Western multinationals can provide innovative products and services for the Chinese market....
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Mark J. Greeven
Mark Greeven is Professor of Management Innovation and Dean of Asia at IMD, where he co-directs the Building Digital Ecosystems program and the Strategy for Future Readiness program. Drawing on two decades of experience in research, teaching, and consulting in China, he explores how to organize innovation in a turbulent world. Greeven is responsible for the school’s activities and outreach across Asia and is a founding member of the Business Ecosystem Alliance. He is ranked on the 2023 Thinkers50 list of global management thinkers.
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