Unearthing the art of being competitive in a Chinese market
New IMD data will gradually shed light on sector-by-sector secrets of those firms reinventing themselves for the world’s second-biggest market with success...
Mark Greeven is Professor of Management Innovation and Dean of Asia at IMD, where he co-directs the Building Digital Ecosystems program and the Strategy for Future Readiness program, and the Future-Ready Enterprise program, which is jointly offered with MIT. Drawing on two decades of experience in research, teaching, and consulting in China, he explores how to organize innovation in a turbulent world. Greeven is responsible for the school’s activities and outreach across Asia and is a founding member of the Business Ecosystem Alliance. He is ranked on the Thinkers50 list of global management thinkers (2025, 2023).
August 28, 2023 • by Mark J. Greeven in Asian hub • 4 min read
New IMD data will gradually shed light on sector-by-sector secrets of those firms reinventing themselves for the world’s second-biggest market with success...
August 18, 2023 • by Mark J. Greeven in Competitiveness • 8 min read
Firms need to innovate to stay relevant, and Asia offers tremendous possibilities. But multinationals wishing to do business there face several challenges specific to the region. A new study by IMD and...
August 3, 2023 • by Mark J. Greeven in Innovation • 6 min read
Providing it can avoid the perils of geopolitics, Chinese electric vehicle battery maker CATL has all the ingredients necessary to become a world-beating multinational, says IMD Professor of Innovation and Strategy Mark...
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