How reverse positioning can provide a useful change of perspective
Reverse positioning can help businesses understand how they are pigeonholed by customers – and reveal opportunities to improve their standing versus the competition. ...
Mark Chussil is the Founder of Advanced Competitive Strategies, Inc. He has worked in competitive strategy for 45 years with experience in research, business war gaming, and strategy simulation, and has been published widely. He has an MBA from Harvard and a BA from Yale. Contact Mark at [email protected] and via LinkedIn.
12 September 2023 • by Frédéric Dalsace in Strategy • 8 min read
Reverse positioning can help businesses understand how they are pigeonholed by customers – and reveal opportunities to improve their standing versus the competition. ...
7 September 2023 • by Sophie Bacq, G. T. Lumpkin in Strategy • 5 min read
Civic wealth can be created through entrepreneurship, bringing together a variety of stakeholders and getting buy-in from communities....
6 September 2023 • by Cyril Flaig, Leo Legler in Strategy • 7 min read
Greater cross-generational dialogue can help make sure that decisions taken today don’t compromise the wellbeing of future generations....
Explore first person business intelligence from top minds curated for a global executive audience