A better measure for success?
A lot of time is spent measuring the success of companies, through profits, productivity, and growth, but are we getting it right?...
Author
Arturo Bris
Arturo Bris is Douglas Geertz IMEDE 1988 Professor in Geopolitics and Business and Professor of Finance at IMD. Since January 2014, he has led the world-renowned IMD World Competitiveness Center. At IMD, Bris directs the Boards and Risks program and Blockchain and the Future of Finance program. He also previously directed the flagship Advanced Strategic Management program between 2009 and 2013.
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