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Asian hub

Becoming China-ready

Published 7 July 2023 in Asian hub • 5 min read

The biggest risk of all is not engaging with China for the sake of innovation, sustainability, strategy, and understanding.  

I don’t need to tell global business leaders to keep China in mind, because the superpower is impossible to ignore. That said, approaching the country has gained some layers of complexity in recent years. Below, please find my top six tips for businesses considering China today.  

While there are many variables to consider carefully, the biggest risk is not being in China. For the sake of innovation, sustainability, strategy, and understanding, it’s high time to get back to the business of building bridges.  


Mark Greeven

Mark J. Greeven

Professor of Innovation and Strategy at IMD

Mark Greeven is Professor of Innovation and Strategy at IMD. Drawing on a decade of experience in research, teaching and consulting in China, Mark explores how to organize innovation in a turbulent world. He co-directs our Building Digital Ecosystems program.


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