I by IMD - First-person Business Intelligence from the Brightest Thinkers

AI bubble or real shift? How leaders can prepare for what's next

14 hours ago • by Karl Schmedders, José Parra Moyano in Artificial Intelligence • 6 min read

Finance and digital strategy experts debate whether AI returns will materialize quickly enough to prevent a market correction. ...

Is it time you went back to beige?

14 hours ago • by Francesca-Giulia Mereu in Brain Circuits • 3 min read

Beige gets a bad rap from brand consultants, but when you’re stressed, it’s hard to think clearly: you need to return to neutral first. To reset your nervous system, try going back...

Navigating the future of sustainable finance: A scenario-based strategic framework for financial institutions

February 11, 2026 • by Catherine Agamis, Hischam El-Agamy in Finance • 9 min read

How banks can position themselves across multiple futures to deliver on sustainability commitments while maintaining ﬁnancial performance...

China’s primacy challenge: Government security imperatives override business logic

February 11, 2026 • by Simon J. Evenett in Geopolitics • 6 min read

The great-power rivalry between China and the US is structural, not an aberration: zero-sum thinking, tech rivalry, and weaponized trade will outlast leaders and reshape business. ...

5 myths of entrepreneurship

February 11, 2026 • by Stefan Michel in Brain Circuits • 3 min read

Drawing on his recent IMD podcast with Amar Bhidé, IMD Professor of Management Stefan Michel debunks longstanding misconceptions about entrepreneurship....

Decoding the New China Playbook: 9 strategic shifts that redefined the dragon in the decade to 2025

February 10, 2026 • by Winter Nie, Yunfei Feng in Geopolitics • 14 min read

China's economy shows contradictory signals – macro headwinds yet surging innovation investment and competitive intensity. To decode this evolving reality, here are the nine key trends global businesses must understand about operating...

How to build a business that survives the next five years

February 10, 2026 • by Susanne May in AI • 3 min read

Forget everything you’ve heard about genius CEOs, intuition, and heroic decision-making, says Susanne May – use Jensen Huang’s radical leadership of Nvidia as a blueprint to succeed in the AI era....

Getting GenAI to live up to the hype

February 10, 2026 • by Tomoko Yokoi in Artificial Intelligence • 6 min read

Tomoko Yokoi explains why GenAI isn’t delivering on its promise — and how clearer success metrics, upskilling, and purposeful scaling can finally unlock its value....

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How to prepare for a world where living to 100 is the new normal

February 9, 2026 • by Avivah Wittenberg-Cox in Future readiness • 9 min read

A century of progress in medical science and healthier living has gifted us extra decades of productive life. Avivah Wittenberg-Cox suggests ways to ensure that you and your organization are ready to...

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Get fit for 2026: Why execution, not expenditure, is the key to success

February 6, 2026 • by Howard H. Yu in Future readiness • 10 min read

According to the 2025 Future Readiness Indicator, companies that move fast and build efficient ecosystems have the best chance of success. Howard Yu and his team analyze the data ...

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How to successfully exit a business

February 6, 2026 • by Lea Wang , Jung Eung Park, Benoit F. Leleux in Leadership • 7 min read

Why the way you leave a company can shape your legacy as much as your tenure....

Before you say yes: Five lenses for effective family due diligence before joining a family business board

February 5, 2026 • by Estelle Métayer, Marleen Dieleman in Family Business (Industry) • 10 min read

Joining the board of a family business can be one of the most rewarding roles a director takes on, but it requires a different kind of due diligence. Beyond financials and formal...