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In 2026, what matters to luxury brands is not what will happen, it’s how they adapt

In 2026, what matters to luxury brands is not what will happen, it’s how they adapt

1 hour ago • by Stéphane J. G. Girod in Leadership • 10 min read

The strategies that drove the recent luxury boom are now its constraint. As demand polarizes and competition intensifies, growth must be constructed, not expected....

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