Case Study

Xerox and the waste free office (A)

11 pages
March 1999
Reference: IMD-3-0788

In 1996, Xerox Europe Ltd.’s environmental group adopts the slogan “The only thing we leave with our customers is – the Document!”. In spite of Xerox’s commitment to protecting the environment, their take-back policy met with some negative customer feedback as well as internal resistance from various divisions. The question now is, should the company continue or discontinue its current policy and business strategy?

Keywords
Environment, Business Strategy, Information Technology
Settings
United Kingdom
1997
Type
Field Research
Copyright
© 1999
Available Languages
English
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