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Case Study

Xerox and the waste free office (A)

By Ulrich Steger and Catherine Anne Ramus

11 pages

March 1999

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Reference: IMD-3-0788

In 1996, Xerox Europe Ltd.’s environmental group adopts the slogan “The only thing we leave with our customers is – the Document!”. In spite of Xerox’s commitment to protecting the environment, their take-back policy met with some negative customer feedback as well as internal resistance from various divisions. The question now is, should the company continue or discontinue its current policy and business strategy?

Keywords

Environment, Business Strategy, Information Technology

Settings

United Kingdom
1997

Type

Field Research

Available Languages

English

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This case study is part of a series

Xerox and the waste free office (A)
Xerox and the waste free office (B)

This case study is part of a series

Xerox and the waste free office (A)
Xerox and the waste free office (B)

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Reference IMD-2663

Organization Medacta Group

Industry Healthcare, Medical Device

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