Rieter (C): Adding value from the center
The last case in this trilogy brings everything together and brings the reader up to the present day. The candidate proposed at the end of “The Leadership Decision” has grown the Unikeller division exponentially. In the end, the little company that was bought in 1984 is now making more money than Rieter’s core business of textile machinery. The tail is now wagging the dog. Kurt Feller, only a few years from retirement as CEO and Chairman, has to decide what he should do with his company, which has, in a sense, grown into two separate 1 billion Sfr.-a- year companies under the Rieter umbrella.
1984-1994
Cranfield University
Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]
Harvard Business School Publishing
60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]
NUCB Business School
1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]
IMD retains all proprietary interests in its case studies and notes. Without prior written permission, IMD cases and notes may not be reproduced, used, translated, included in books or other publications, distributed in any form or by any means, stored in a database or in other retrieval systems. For additional copyright information related to case studies, please contact Case Services.
Research Information & Knowledge Hub for additional information on IMD publications
- Rieter (A): Diversify or focus
- Rieter (B): The leadership decision
- Rieter (C): Adding value from the center
- Rieter (A): Diversify or focus
- Rieter (B): The leadership decision
- Rieter (C): Adding value from the center
Case reference: IMD-3-0725 ©1997
Research Information & Knowledge Hub for additional information on IMD publications
Case reference: IMD-3-0726 ©1997
Research Information & Knowledge Hub for additional information on IMD publications
Case reference: IMD-3-0727 ©1997
Research Information & Knowledge Hub for additional information on IMD publications

Set in 2024, the case describes the trajectory of Nike's success and how it had recently lost its way. The company was experiencing its worst slump in more than 10 years. Since 2020, CEO Donahoe oversaw a significant shift away from wholesale, wit...

This brief case exercise presents an increasingly common business scenario: An established player acquires a small, agile start-up to re-energize its value proposition. In this case, established global beauty giant UrbanLuxe acquires beauty start-...
in I by IMD
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
in I by IMD
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications