Hindustan Lever (A): Leaping a millennium
This three part case series centers on a new business model developed by Hindustan Lever (HLL) to tap the business and sustainability potentials hidden in rural India. It focuses on a win-win partnership with rural, female self-help groups (SHGs). HLL assists SHGs to access micro credit, which is usually restricted. SHGs in turn buy HLL products and sell them in their villages in a decentralized way, thus creating various opportunities for rural communities such as training and income opportunities for women as well as better overall living conditions for their families. The A-case describes the cornerstones and key decisions reached during the inception phase of the project. It details the value chain and expected deliverables for the stakeholder groups. This first case of the series ends when the system has been set up and launched, but reveals none of the actual results.
2001-2005
Cranfield University
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Harvard Business School Publishing
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Fax (617) 783-7666
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NUCB Business School
1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
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- Hindustan Lever (A): Leaping a millennium
- Hindustan Lever (B): The reality check
- Hindustan Lever (C): Delivering the desired results
- Hindustan Lever (A): Leaping a millennium
- Hindustan Lever (B): The reality check
- Hindustan Lever (C): Delivering the desired results
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
We systematically review business research concerning the planetary boundaries framework: A natural science framework that identifies nine Earth system boundaries that govern the safe operating space for humanity. Ten years after the introduction ...
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in Journal of Management Studies 7 October 2024, ePub before print, https://doi.org/10.1111/joms.13150
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