Case Study

Hindustan Lever (C): Delivering the desired results

3 pages
January 2006
Reference: IMD-2-0124

The C-case of this three part series presents the actual changes that were implemented, the rather impressive successes achieved over time, and HLL’s vision for the future. Within less than a decade, HLL hopes to build a pool of 100,000 self-employed women covering 500,000 villages, and reaching 500 million people, thus creating opportunities for rural women and their families to live in improved conditions and raise their overall standard of living.

Keywords
Rural Marketing, Sustainable Marketing, Consumer Goods, Corporate Sustainability Management
Settings
India
2001-2006
Type
Field Research
Copyright
© 2005
Available Languages
English
Related material
Teaching note, Video
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