Hartalega: Challenging tradition
The case traces the unusual growth path of an ethnic Chinese family-owned company in Southeast Asia. Where similar businesses opted to pursue a path of diversification and reliance on low-cost labor, Hartalega founder’s focus was on nurturing a strong R&D culture, constantly improving manufacturing processes and standards of efficiency. By overcoming a host of barriers posed by technology, pricing and intellectual property, the company, despite its roots in a developing country with a bias towards agriculture and commodities, emerged as a global leader. The second generation of company owners has been tasked with capturing and institutionalizing the founder’s values as a set of lasting management and family values. It also strives to uphold the family’s deeply-held civic and moral convictions in a highly competitive industry environment.
In regions such as Southeast Asia, family-controlled companies have not only played an important business role but have also acted as agents of broader social, economic and nation-building change. This case belongs to a series of company cases that exemplify best practices in family, ownership, succession and business governance. It illustrates the unique perspectives that leading family-owned and family-controlled businesses in emerging markets in Asia bring to global learning on family business. It invites to learn about local family firms and understand their view on shaping positive and sustainable visions for the future, anchored in an increasingly global environment.
Hartalega, Manufacturing, Chemicals
2013
Cranfield University
Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]
Harvard Business School Publishing
60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]
NUCB Business School
1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]
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