Designing sustainability across the value chain: From farm to cup at Nestlé Thailand
This case is an excellent example of a sustainable agriculture initiative. It takes the student through the entire value chain for coffee in Thailand: from support to farmers in growing their crop, all the way to designing coffee products according to consumer tastes. It can be taught around two main themes: 1) contrasting the roles of Nestlé, the Thai government and the farmers across the value chain; and 2) encouraging participants to think about collaborative behaviour, sustainable development and product innovation.
Nestlé, Consumer Goods, Coffee
2004
Cranfield University
Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
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Harvard Business School Publishing
60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
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NUCB Business School
1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]
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