This disguised case exercise presents the situation confronting Wistful Cosmetics, a cosmetics company based in Spain. The company, like many others, has been shaken by disruptions to global supply chains. Among the most prominent events are Covid, the Suez Canal blockage by the Ever Given container ship, the global capacity crisis in logistics infrastructure, and unprecedent spikes in demand. The case describes Wistful’s context and structure and challenges the reader to respond to three questions: what does the term ‘supply chain resilience’ mean?, what sorts of events would fall under this definition?, and what steps should Wistful’s supply chain director recommend, with what anticipated impacts on the operations and business model.
Optimizing omnichannel assortments and inventory provisions under the multichannel attraction model
Summary
Assortment optimization presents a complex challenge for retailers, as it depends on numerous decision factors. Changes in assortment can result in demand redistribution with multi-layered consequences. This complexity is even more pronounced for ...
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Trump-era policies - Tariffs - Supply Chain
Summary
As Trump-era policies return with sharper edges, companies must rethink supply chains not for speed, but for resilience.
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Reviewing strategy-execution capabilities
Summary
A "radar chart" is proposed to visualize where the company needs to improve. It can also be used to support the discussion of any group of executives on the reasons for failure of most strategic initiatives; they may do that by assessing their own company against the six proposed required capabilities and by comparing notes with each other. The six required capabilities are: 1) Companies need to have a clear and well-communicated strategy, with clear and well-communicated strategic priorities, to which strategic initiatives contribute in a clear and well-communicated way. 2) Companies need to have a cadre of executives at different levels selected for their entrepreneurial and action-learning capabilities. 3) Companies need to understand and encourage action-learning and know how to plan execution accordingly. 4) Companies need to have an inclusive approach to execution. 5) Companies need to be serious about follow-through and see it as an essential part of action-learning. 6) Companies need to realize that, in the end, lack of respect for people, is a sure cause for execution failure. These capabilities are described at length in the book Smarter Execution, published by IMD (also available from Amazon UK). Learning objectives: This note is very effective to support a group discussion on the execution capabilities of a company. It can be used by a senior management team before they decide to launch strategic initiatives; it can be used as part of a kick-off workshop when launching a strategic initiative; or it can be used along the way during execution to identify and correct execution frustrations.
Reference
IMD-3-2428
Copyright
©2025
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IMD Copyright
Available Languages
English
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UrbanLuxe: Supply chain and M&A
Summary
This brief case exercise presents an increasingly common business scenario: An established player acquires a small, agile start-up to re-energize its value proposition. In this case, established global beauty giant UrbanLuxe acquires beauty start-up KYX. UrbanLuxe represents an old-school company selling a classic portfolio mainly via traditional distribution channels of luxury and travel retail, whereas KYX is exclusively an e-commerce brand. UrbanLuxe has a stable – perhaps stale – product line while KYX is in constant experimental churn, with an influencer-based media strategy that brings inherent demand volatility. The supply chain director is tasked with identifying the supply chain risks and opportunities associated with the acquisition. The two companies are different from both an operations perspective and a marketing perspective. UrbanLuxe has five factories servicing a global demand. KYX relies on one co-manufacturer focused on the US market. UrbanLuxe distributes to classic retailers from its own warehouses, KYX uses a third-party logistics provider for its exclusively e-commerce business. Further complicating matters, UrbanLuxe’s CEO has ambitious growth plans to make KYX a global brand. The supply chain director must not only consider integrating the acquisition but also supporting the growth strategy, for which they are asked to find cost savings to provide funding. The case provides a vehicle for students to consider the supply chain challenges a company might face in successfully integrating a starkly different acquisition. This case anchored in the real world will elicit universal challenges in companies today.
Reference
IMD-2654
Copyright
©2024
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IMD Copyright
Available Languages
English
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Balancing resilience and efficiency: A literature review on overcoming supply chain disruptions
Summary
The supply chain risk management literature differentiates between disruption risk that arises from supply disruptions to normal activities and recurrent risk that arises from problems in coordinating supply and demand in the absence of disruption...
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Can the US use its Ukraine tactics to get Middle East minerals?
Summary
The US deal granting it future revenue and access to Ukraine’s mineral sector raises a broader question: is this the beginning of a model for American foreign policy, one that links strategic resource access to long-term diplomatic and financial c...
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‘Designed in California, assembled in the Gulf’: Region gains traction as a friendshoring destination
Summary
Multinational businesses are recalibrating their global supply chains, with one eye focused firmly on Washington. As the Donald Trump administration reignites the use of tariffs as a blunt instrument of economic leverage, so-called “friendshoring”...
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Will shortages hit before tariff tensions ease?
Summary
As tariff tensions simmer and uncertainty clouds the future of global trade, freight industry leaders reflect on how businesses can brace for potential shortages, adapt supply chains, and stay resilient in a rapidly shifting landscape.
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Essential interpersonal skills for effective leadership
Summary
This note provides a comprehensive framework for understanding and developing the core interpersonal processes essential for effective leadership. It identifies and explores seven key processes: Communication, Visioning, Alliance Building, Persuasion, Exercising Power, Negotiation and Conflict Management. Each process is examined in detail, along with its supporting skills and practical applications. The note emphasizes how these processes interconnect and build upon each other to create a robust leadership framework. Communication establishes a foundation of trust and clarity, which enables visioning to align teams toward common goals. Alliance building creates strategic partnerships that support the vision, while persuasion deepens these alliances. Power leverages these relationships to direct resources and maintain momentum, negotiation harmonizes diverse interests, and conflict management ensures disagreements don't disrupt progress. The note also identifies five core supporting capabilities that enable effective engagement in these processes: Mindful Presence, Emotional Intelligence, Communication Mastery, Strategic Thinking and Adaptability. These capabilities form a progressive framework that allows leaders to navigate complex situations, connect meaningfully with others and make informed strategic decisions. Comprehensive and practical, this note serves as both a theoretical framework and an actionable toolkit for leaders seeking to enhance their interpersonal effectiveness. It includes an extensive reading list organized by process, providing resources for deeper exploration of each area.
Reference
IMD-7-2641
Copyright
©2025
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Available Languages
English
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Six strategies for making better decisions under pressure
Summary
This note presents a comprehensive framework for improving decision-making capabilities in high-pressure, high-stakes environments. It introduces six evidence-based strategies that help leaders maintain clarity, focus and effectiveness when facing complex decisions under stress. The note explores each strategy in detail: managing emotional responses, strengthening situational awareness, training for cognitive agility, using structured decision-making models, enhancing decision speed and practicing under pressure. For each strategy, it provides specific tools and practical applications, illustrated through the case study of AcuWave, a mid-sized consumer electronics firm navigating challenging product launch decisions. Key tools examined include emotional self-regulation techniques, the OODA loop for situational awareness, pre-mortem analysis for cognitive agility, weighted decision matrices for structured decision-making, the 40-70 rule for balancing speed and accuracy, and crisis simulations for practical application. The note emphasizes that effective decision making under pressure integrates emotional regulation, cognitive flexibility, and structured processes. This practical guide serves as a valuable resource for leaders seeking to develop more robust decision-making capabilities in fast-paced business environments. By implementing these strategies, leaders can improve their ability to assess high-stakes situations quickly, make sound judgments with confidence, and maintain team effectiveness even under volatile and uncertain conditions.
Reference
IMD-2676
Copyright
©2025
Copyright owner
IMD Copyright
Available Languages
English
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