Paul Numi: A suit with a rock & roll dream
Paul Numi is at a crossroad. He is a successful executive in a major multinational but he is also an aspiring artist trying to “make it” in a seriously crowded music industry. Though he turned 50, he cannot shake off that rock and roll itch. How will Paul Numi compete? The case can be used in conjunction with the IMD Industry Note IMD-3-2343 “Turmoil and Revolution in the Music Industry.”
The case is designed to help participants examine issues of strategy positioning in largely unattractive industries.
Media, Music
2012
Cranfield University
Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]
Harvard Business School Publishing
60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]
NUCB Business School
1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]
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