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Case Study

Luxottica: Sustaining growth in challenging times

By Carlos Cordon, Dominique Turpin and Manuel Burneo

25 pages

June 2010

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Reference: IMD-3-2160

Luxottica, headquartered in Milan, Italy, was the largest eyewear company in the world with sales surpassing €5 billion in 2008. In June 2009, the CEO of Luxottica, met with his management team to review the company’s growth strategy for the next five years. The objective was to take Luxottica to the next growth level. Should he stick to the same business model, or adopt a new one? Should he expand retail brand acquisitions? How should the large portfolio of brands be managed? Where should the geographic focus of the company be?

Learning Objective

Global strategy, marketing and supply chain management.

Keywords

Marketing, Strategy, Growth Management, General Management, Fast-moving Consumer Goods

Settings

World/global
2009

Type

Field Research

Available Languages

English

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