CP Meiji: Challenges & opportunities for a Thai-Japanese joint venture (A)
A Thai and a Japanese company disagree on how to grow their business in the yogurt Thai market. The case addresses both global marketing issues as well as cross-cultural ones.
- Cross cultural management issues in strategic alliance and global marketing.
CP Meiji, Food Production, Consumer Goods, Food and Beverage
2018
Cranfield University
Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]
Harvard Business School Publishing
60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]
NUCB Business School
1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]
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- CP Meiji: Challenges & opportunities for a Thai-Japanese joint venture (A)
- CP Meiji: Challenges & opportunities for a Thai-Japanese joint venture (B)
- CP Meiji: Challenges & opportunities for a Thai-Japanese joint venture (A)
- CP Meiji: Challenges & opportunities for a Thai-Japanese joint venture (B)
Research Information & Knowledge Hub for additional information on IMD publications
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