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Case Study

CP Meiji: Challenges & opportunities for a Thai-Japanese joint venture (A)

By Dominique Turpin

7 pages

September 2019

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Reference: IMD-7-2111

A Thai and a Japanese company disagree on how to grow their business in the yogurt Thai market. The case addresses both global marketing issues as well as cross-cultural ones.

Learning Objective

Cross cultural management issues in strategic alliance and global marketing.

Keywords

Strategy, Marketing, Strategic Alliance, Cross-cultural Management, Global Marketing

Settings

Asia
CP Meiji, Food Production, Consumer Goods, Food and Beverage
2018

Available Languages

English

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NUCB Business School

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This case study is part of a series

CP Meiji: Challenges & opportunities for a Thai-Japanese joint venture (A)
CP Meiji: Challenges & opportunities for a Thai-Japanese joint venture (B)

This case study is part of a series

CP Meiji: Challenges & opportunities for a Thai-Japanese joint venture (A)
CP Meiji: Challenges & opportunities for a Thai-Japanese joint venture (B)

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