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The 3Rs of preparing your organization for the future

By Thomas W. Malnight, Tracey S. Keys and Kees Van der Graaf

196 pages

Paperback

Overview

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Overview

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What do Indian tractors and iconic America ice-cream companies have in common? Why are leaders of Unilever, Nestlé, and many other global companies redefining their futures? Why does this matter to you?

The world is shifting and it’s fast and furious. The world is more connected every day. Global challenges are multiplying – and the institutions that we expect to take care of these issues can’t do it alone. Are you – and your organization – ready for this world? If not, you had better get ready – if you don’t rethink your business, someone else will.

From interviews with 156 CEOs and senior leaders of organizations from around the world and our work with top teams of leading companies, this book offers insights and practical tools for leaders preparing their businesses, and themselves, for the future. The focus is what actions can be taken today to prepare – including how to bridge the gap between delivering today and succeeding in the future.

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Research Information & Knowledge Hub for additional information on IMD publications

Paperback

eBook

You can also buy the book on Barnes & Nobles, Book Depository, Orell Füssli and Routledge.

Publisher

Strategy Dynamics Global

ISBN

9782970084730

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Case Study

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HP Amplify Impact B: From launch to legacy

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In complex situations, expertise can hold you back. Explore seven mindset shifts for unexpecting the expected and navigating uncertainty with greater agility.

Contact

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Avoid common first time CEO pitfalls with Kevin O’Brien’s insights on understanding the brief, aligning the team, and unlocking long-term leadership potential.

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Summary

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Case reference: IMD-2681 ©2025

Summary

The A case in this two-part series outlines the challenges Isabella Phoenix faced in designing a global sustainability program for HP's vast network of channel partners in just 12 weeks with only one team member and limited resources. The initiative aimed to help embed sustainability in HP global partners' strategies, many of whom lacked the resources or expertise to tackle sustainability alone. Phoenix faced the dual challenge of inspiring internal buy-in and engaging thousands of independent partners many of them small or midsize businesses with limited capacity. The voluntary program, built around HP's Sustainable Impact priorities of climate action, human rights, and digital equity and community, aimed to educate and empower partners without relying on traditional financial incentives. Instead, it encouraged commitment through practical tools and self-assessments and integrating sustainability into commercial deals. Despite the absence of rebates or rewards, the program sought to transform HP's ecosystem into a purpose-driven movement, proving that shared values and long-term impact could unite a diverse, global network.

Reference IMD-2681

Organization Hewlett-Packard

Industry Information Technology

Available Languages English

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Case reference: IMD-2695 ©2025

Summary

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Reference IMD-2695

Organization Hewlett-Packard

Industry Information Technology

Available Languages English

Contact

Research Information & Knowledge Hub for additional information on IMD publications

Related topics

Sustainability

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