Charting the Future

Switzerland's Path to Generative AI Leadership in 2024 and beyond

By Amit M. Joshi, Sarah E. Toms, Karine Avagyan and Anthony Corbaz, Martin Rajman, Danièle Castle

January 2024

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This report by IMD in collaboration with digitalswitzerland and EPFL sets out the ﬁndings of a proprietary survey on exposure, adoption, and attitudes towards usage and regulation of Artiﬁcial Intelligence (AI) and generative AI (GenAI) in Switzerland in 2024. It also shares the expert insights of our co-authors and leaders from business, academia, and the public sector captured at two dedicated workshops on disruptive technologies, including GenAI, in October and November 2023.

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Case reference: IMD-2687 ©2026

Summary

Reference IMD-2687

Organization Starbucks

Industry Consumer Goods, Coffee

Available Languages English

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