Charting the Future
This report by IMD in collaboration with digitalswitzerland and EPFL sets out the findings of a proprietary survey on exposure, adoption, and attitudes towards usage and regulation of Artificial Intelligence (AI) and generative AI (GenAI) in Switzerland in 2024. It also shares the expert insights of our co-authors and leaders from business, academia, and the public sector captured at two dedicated workshops on disruptive technologies, including GenAI, in October and November 2023.
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AI allowed Shein not just to outpace everyone but to rewrite the physics of trend creation itself. Yet Zara has managed to hold its own.
Though often invoked as a source of continuity, identity, and strategy, legacy remains conceptually underdeveloped and practically elusive. Leaders frequently grapple with how to preserve what matters from the past while enabling renewal, especial...
in I by IMD
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in I by IMD
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
in Academy of Management Perspectives 18 December 2025, ePub before print, https://doi.org/10.5465/amp.2025.0240
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications