Spice World: Cultivating a unique culture
Case Study

Spice World: Cultivating a unique culture

15 pages
November 2018
Reference: IMD-7-1997

This case closely follows the rags-to-riches story of Zhu Quan and his path to build the Spice World empire in the highly competitive, low-barrier hot pot industry. A key part of the case is the examination of a unique corporate culture that utilizes a clear reward system, a unique on-boarding process and gamification. While this case highlights a special brand of Chinese grassroots entrepreneurship, it also provides a more generalized reflection on the resourcefulness, human relationship and flexibility that are more important than ever to succeed in China’s competitive market.

Learning Objective
  1. Analyze the methods Spice World utilizes to create a unique corporate culture, and how these elements reinforce each other.
  2. Paint a portrait of a Chinese entrepreneur and highlight key elements of success.
  3. Understand the various roles systems and processes play in guaranteeing quality in Spice World’s business.
Keywords
Strategy, Corporate Culture, Branding, Marketing, Gamification, On-boarding, Training, Reward System, Motivation
Settings
China
Hotels and Restaurants
1997 - 2017
Type
Field Research
Copyright
© IMD 2018
Language
English, Chinese
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