- IMD Business School
Case Study

Shein: Another Amazon or terminator of Zara?

5 pages
June 2021
Reference: IMD-7-2298

As an international B2C fast fashion e-commerce platform established in Nanjing, SheIn’s business model seems to be more superior than Zara. It is faster, it has more products, the price is lower. SHEIN uses a revolutionary supply chain management system to support its super-fast fashion, and it deployed a comprehensive social media marketing strategy to reach the young consumers.

Learning Objective
  • Taking China’s advantages and applying them to the global market.
  • Using big data and algorithms to replace local knowledge and achieve agility.
  • Encouraging Gen Z to participate in the production and sales process.
  • Vertical platform versus comprehensive platform.
Keywords
Fast Fashion
Settings
Asia, China
Shein, Consumer Goods, Apparel and Fashion
2008-2021
Type
Published Sources
Copyright
© 2021
Available Languages
English
Case clearing houses
IMD case studies are distributed through case clearing houses. In order to browse the collection and purchase copies please visit the links below.

The Case Centre

Cranfield University

Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]

Harvard Business School Publishing

60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]

Asia Pacific Case Center

NUCB Business School

1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]

Contact

Research Information & Knowledge Hub for additional information on IMD publications

Looking for something specific?
IMD's faculty and research teams publish articles, case studies, books and reports on a wide range of topics