Has Apple changed the online advertising game?
Apple recently quietly updated its operating system during the release of its new IPhones. What went unnoticed is that its cookie policy also changed. What effect does that have on the company’s ability to track users and will that give Facebook or Google the upper hand?
Watch IMD Professor Amit Joshi explain in the latest IMD Viewpoints.

Amit Joshi recently joined IMD as Professor of Digital Marketing and Strategy.
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Switzerland leads 69 nations in digital competitiveness – but its position is threatened by trade fragmentation Today’s trade fragmentation means countries and regions are in a race against time to find new strategic advantages in the digital sph...
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IMD World Competitiveness Center Report, November 2025
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in I by IMD Brain Circuits 8 October 2025
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in I by IMD Brain Circuits 2 October 2025
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