Learning from the locals: How to innovate in China
By engaging with local start-ups that understand customers’ pain points, Western multinationals can provide innovative products and services for the Chinese market....
Yunfei Feng is a Researcher at IMD. She specializes in leadership and corporate strategy, with a distinct focus on the China strategies of multinational corporations and the development of Asian enterprises, including those from Japan.
With over 15 years of experience in executive education, Feng holds an MBA from Cheung Kong Graduate School of Business and a master’s degree from Fudan University. She is an ICF PCC candidate who has passed the oral examination and is in the certification process. Her professional practice centers on bridging global strategy frameworks with Asian market contexts and supporting leadership development in cross-cultural corporate environments.
March 7, 2022 • by Erik Walenza-Slabe, Yunfei Feng, Mark J. Greeven in Asian hub • 8 min read
By engaging with local start-ups that understand customers’ pain points, Western multinationals can provide innovative products and services for the Chinese market....
January 25, 2022 • by Winter Nie, Mark J. Greeven, Yunfei Feng in Brain Circuits • 2 min read
If you are in the business of selling to consumers, you would do well to look at China to get a glimpse of the future. There are four major changes on the...
November 22, 2021 • by Peter Vogel, Yunfei Feng, Lise Møller in Asian hub • 6 min read
Many Chinese entrepreneurs who set up businesses during the economic liberalization of the late 1970s and 1980s are nearing retirement age without a willing or well-prepared family heir. It’s a timely reminder...
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