What’s next for Swiss watchmaking?
The sudden imposition of 39% tariffs on Swiss watches in the United States has unsettled one of Switzerland’s most iconic industries. More than a cost shock, it is forcing watchmakers to rethink...
Author
Stéphane J. G. Girod
Stéphane J.G. Girod is Professor of Strategy and Organizational Innovation at IMD. His research, teaching and consulting interests center around agility at the strategy, organizational and leadership levels in response to disruption. At IMD, he is also Program Director of Reinventing Luxury Lab and Program Co-Director of Leading Digital Execution.
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