Stéphane J.G. Girod is Professor of Strategy and Organizational Innovation at IMD. His research, teaching and consulting interests center around agility at the strategy, organizational and leadership levels in response to disruption. At IMD, he is also Program Director of Reinventing Luxury Lab and Program Co-Director of
17 December 2021 • by Paul Strebel, Stéphane J. G. Girod in Brain circuits • 3 min read
Learn how and why to prioritize pinpointing what your customers want and your competitors cannot provide - what we call the 'strategic sweet spot'....
Distribution changes are calling for luxury brands to become more comfortable with digital. However, physical distribution remains relevant, so the focus should be on connecting customers’ online and offline journeys to help...
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