Marketing campaigns for sustainable offerings often fail, leaving businesses with products that do not sell. How can companies reach customers more effectively? ...
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With society facing a number of critical challenges, such as the transition to a low-carbon economy, digital disruption, and aging populations, demands are growing on businesses to divert some of their economic...
6 November 2023 • by Sudhanshu Sarronwala in Sustainability • 9 min read
Focusing on a company’s ecological and social impact as well as its economic performance has yielded mixed results. However, there is increasing evidence that even legacy companies are now making positive strides....
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The vast majority of plans are not worth the paper they are written on, recent research shows. A comprehensive path toward net zero should address Scope 3 emissions, incorporate carbon offsetting, and...
26 October 2023 • by John Elkington in Sustainability • 12 min read
What’s a regenerative business model? It starts with designing companies as if we mean to stay on this planet....
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Integrate disruptive technologies into your sustainability strategy and foster collaborations to drive growth and boost brand value in the context of climate change, said Marie-Claire Daveu and Jan Huckfeldt at the second...
16 October 2023 • by Amanda Williams, Knut Haanaes in Sustainability • 10 min read
Today’s urgent sustainability challenges need more than the efforts of individual companies. Systems-change leaders offer guidance on how organizations can collaborate across sectors and supply chains to keep within planetary boundaries....
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13 October 2023 in Sustainability • 4 min read
IMD professors recommend books to help you think differently about the challenges posed by sustainable business transformation....
To achieve this delicate equilibrium, the bank should be implementing governance reforms, carefully managing the transition to cleaner energy sources, and adopting a market-driven approach to financing and investment....
10 October 2023 • by Jan Van der Kaaij, Sam Gill in Sustainability • 8 min read
A well-known metaphor in business illustrates levels of buy-in: imagine a chicken and a pig discussing a bacon and egg sandwich – the chicken is engaged, but the pig is...
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