What’s next for Swiss watchmaking?
The sudden imposition of 39% tariffs on Swiss watches in the United States has unsettled one of Switzerland’s most iconic industries. More than a cost shock, it is forcing watchmakers to rethink...

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Continue readingSeptember 17, 2025 • by Stéphane J. G. Girod in Industry • 7 min read
The sudden imposition of 39% tariffs on Swiss watches in the United States has unsettled one of Switzerland’s most iconic industries. More than a cost shock, it is forcing watchmakers to rethink...
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