Nike fri 2023

Competitiveness

Nike dominates Chinese apparel market for now, but ‘Guochao’ is changing the game

7 February 2024 • by Mark J. Greeven in Competitiveness • 6 min read

IMD research places world leader Nike ahead of local rivals, but its podium position is under threat as local sentiment and quality products build a growing loyalty for national apparel brands....

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