What to do with power?
Power is neither good nor evil; nor is it the ultimate goal. The chief aim is to show leadership, which comes down to how you use your power....
Brain Circuits
Walk, don’t talk: How to survive culture warsÂ
Global brands expert Philip Thomas suggests simple ways for businesses to walk the tightrope between buzz and backlash in today’s divisive cultural and political landscape. ...
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The business value of gamification: Three pathways to new customer acquisition
Well-designed games can bring in new users, who may eventually become customers. This can lead directly to new revenue streams or boost interest and brand equity by association. In the second of...
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