
Stop developing an obsolete AI strategy part 2: Enterprise risk
Following on from our Brain Circuit on the risks that can arise from your own implementation of AI, here’s how to defend against external disruption. ...

by Carlos Cordon Published June 13, 2025 in Brain Circuits • 2 min read
Organizations that have begun trialing GenAI solutions to tackle supply chain challenges report only modest success to date. Carlos Cordon suggests three ways to use GenAI effectively in your supply chain.
Tasks such as calculating optimal inventory levels are often much less straightforward than they initially appear. ‘Narrow AI’ solutions address this difficulty using complex algorithms that are run repeatedly until they produce the hoped-for results – but this requires substantial resources. GenAI tools are now matching the results achieved by algorithmic models (and even exceeding them in some cases), and do not require the same level of resourcing.
Benefits:
IMD’s research suggests supply chain professionals spend as much as 60% of their time on Excel spreadsheets. This consumes huge amounts of time in the supply chain function and creates undesirable dependencies. GenAI won’t replace Excel, but it does have the potential to take over much of the heavy lifting in spreadsheet development and analysis because tools such as Microsoft Copilot are now capable of programming Excel on the user’s behalf.
Benefits:
With the exception of certain established use cases, the supply chain function has seldom put critical questions to traditional AI because, until now, it hasn’t been able to answer them. In contrast, GenAI’s flexibility and agility can make a stronger attempt to do this.
Benefits:
GenAI won’t necessarily provide the right answers, but it does give supply chain leaders access to a larger store of intelligence, which they can then make available to the rest of the business – and more examples of areas where it can make a material difference will emerge as its functionalities continue to expand.

Professor of Strategy and Supply Chain Management
Carlos Cordon is a Professor of Strategy and Supply Chain Management. Professor Cordon’s areas of interest are digital value chains, supply and demand chain management, digital lean, and process management. At IMD, he is Director of the Strategies for Supply Chain Digitalization program.

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