Global Center for Digital Business Transformation

  • Providing world-leading research and analysis on digital business transformation
  • Preparing executives to take advantage of digital opportunities - and to manage digital threats. 

» Who we are

Message from our Director

We explore and challenge the ideas that shape tomorrow's digital landscape, by innovating value frameworks from practicioner data-driven insights, producing unbiased and independant applied research and thought leadership.

Michael Wade

Cisco Chair, Professor of Innovation and Strategy, Director of the Global Center for Digital Business Transformation