IMD-Cisco Global Center for Digital Business Transformation

  • Providing world-leading research and analysis on digital business transformation
  • Preparing executives to take advantage of digital opportunities - and to manage digital threats. 

» Who we are

Message from our Director

We explore and challenge the ideas that shape tomorrow's digital landscape, by innovating value frameworks from practiioner data-driven insights, producing unbiased and independant applied research and thought leadership.

Michael Wade

Cisco Chair, Professor of Innovation and Strategy, Director of the Global Center for Digital Business Transformation


Latest insight

Companies are under tremendous pressure to pursue organizational change. Our latest study, Digital Vortext 2019, uncovers a stark perception gap between senior leaders and managers regarding their company’s current digital transformation efforts. This perception gap could signify a lack of trust, discrepancy in engagement and/or differing perceptions of organizational readiness for change.

Visit our insights page to access this and other latest research 

Perception Gap
Digital Vortex 2019