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      Our Purpose

      We prepare executives to lead their organizations into the digital era to take advantage of digital opportunities and manage disruptive threats. Our goal is to inform and engage organizations along their transformation journey, through applied research and executive education. The DBT Center combines Cisco's leadership in digitization with IMD's expertise in developing global leaders, focusing on the organizational change required for digital transformation. Full-time researchers from both IMD and Cisco draw from diverse backgrounds to drive our thought leadership strategy.

      Praise for Orchestrating Transformation

      Orchestrating Transformation is an exceptional read for CEOs in this age of frequent technological disruption. You’ll get timeless tools, tactics, and frameworks to help you transform your business and adapt as artificial intelligence and digital technologies reshape your industry.

      Kai-Fu Lee

      Founder and CEO of Sinovation Ventures


      The reason many digital transformation programs fail has little to do with ambition and technology. It is mainly about execution. Digital transformation, at scale, respects none of the traditional organizational boundaries that we have created. In Orchestrating Transformation, the authors dig deep into the “How” of digital transformation and provide hard-won lessons from many companies’ successes and failures. As we face perpetual cycles of increasingly complex digital change, this book is timely for both practitioners and business leaders who want to turn the odds of transformation in their favor. 

      Didier Bonnet

      co-author, Leading Digital: Turning Technology into Business Transformation


      Global Center for Digital Business Transformation

      Business insights for the digital age

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      Our Thought Leaders In the Media

      The Disruption of Live Sports Broadcasting

      Remy Assir and Elizabeth Teracino discuss data and platform strategy in live sports and ephemeral content. They emphasize the importance of finding a balance between maximizing customer reach and owning customer data.

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      TV Streaming Titans are Locked into a Real-Life Game of Thrones

      Prof. Mike Wade on Vudu, Apple TV+, Disney +, NBC Universal: there's going to be a lot of blood on the carpet.

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      How To Develop the Next Generation of Female Digital Leaders

      Tomoko Yokoi on why digital leaders need a combination of technology, people, and entrepreneurial skills. To nurture these skills in more young women, we need to tackle three challenges..

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