Emeritus Professor Donald Marchand

Emeritus Professor Donald Marchand

Donald A. Marchand is Professor Emeritus of Strategy Execution and Information Management at IMD. His research and teaching interests include how companies use digital technologies to innovate and transform their business models to compete; how companies grow in scale and scope to achieve global agility with local flexibility; and how leaders create organizations where people can fully share and effectively use knowledge and information for evidence-based decision-making. He formerly was the Dean of the School of Information Studies at Syracuse University and the founder and Director of the Institute for Information Management, Technology and Policy in the College of Business at the University of South Carolina. Don earned his PhD from UCLA.

Don has designed and directed leadership and transformation programs for ABB, Commerzbank, Coca-Cola HBC, Degussa (Evonics), Daimler Financial Services, HSBC, Norske Skog, Novartis, Otis Elevator, Rexel, Shell, Siemens and Syngenta. He co-founded enterpriseIQ®, the first business analytics company to develop scientifically based metrics for measuring how effectively a company’s people use their knowledge, information and digital technology to improve performance. Over the years, he has been an advisor and consultant to over 100 companies globally as well as not-for-profit organizations and government agencies, including The White House and US Congress.

Don has authored over 50 cases, teaching notes and videos for leading companies on various topics related to leadership, strategy, innovation, global transformation, supply chain management, and sustainability. In 2014, he won the “Best of the Best” and “Responsible Leadership” Awards from the European Foundation for Management Development for the IMD Case Series on “SMS for Life”. He has written IMD Cases on how large scale collaborations are organized and led such as the Olympic Games and IOC in sports and the CERN Atlas Particle Detector responsible for the discovery of the “Higg’s Boson” in physics.

He has co-authored and edited 8 books and has contributed over 30 book chapters and 100 articles for journals and business magazines such as Financial Times, Harvard Business Review, and Sloan Management Review.

From 1997 - 2000, he directed the largest externally funded Partnership Research Project at IMD entitled “Navigating Business Success”. This innovative study scientifically examined for the first time the perspectives of senior managers on the effective use of information, people and IT capabilities in improving business performance. The study involved 1200 managers and over 200 senior management teams from 103 companies.

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Donald Marchand's Publications
The stark choice of digital transformation: Evolve or be disrupted
Digital Business Transformation, the game changer
Digital transformation at Novartis to improve customer engagement
Case study