Donald Marchand

Professor Emeritus of Strategy Execution and Information Management

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Donald A Marchand is Professor Emeritus of Strategy Execution and Information Management. His research and teaching interests include how companies use digital technologies to innovate and transform their business models to compete, how companies grow in scale and scope to achieve global agility with local flexibility, and how leaders create organizations where people can fully share and effectively use knowledge and information for evidence-based decision making. He was formerly the Dean of the School of Information Studies at Syracuse University and the Founder and Director of the Institute for Information Management, Technology and Policy in the College of Business at the University of South Carolina. He earned his PhD from UCLA.

Marchand has designed and directed leadership and transformation programs for ABB, Commerzbank, Coca-Cola HBC, Degussa (Evonics), Daimler Financial Services, HSBC, Norske Skog, Novartis, Otis Elevator, Rexel, Shell, Siemens, and Syngenta. He co-founded enterpriseIQ®, the first business analytics company to develop scientifically based metrics for measuring how effectively a company’s people use their knowledge, information, and digital technology to improve performance. Over the years, he has been an advisor and consultant to over 100 companies globally, as well as not-for-profit organizations and government agencies including The White House and US Congress.

He has authored over 50 cases, teaching notes, and videos for leading companies on various topics related to leadership, strategy, innovation, global transformation, supply chain management, and sustainability. In 2014, he won the Best of the Best and Responsible Leadership awards from the European Foundation for Management Development for the IMD Case Series on SMS for Life. He has written IMD Cases on how large-scale collaborations are organized and led, such as the Olympic Games and IOC in sports, and the CERN Atlas Particle Detector – responsible for the discovery of the Higgs Boson – in physics.

Marchand has also co-authored and edited eight books and contributed over 30 book chapters and 100 articles for journals and business magazines such as Financial Times, Harvard Business Review, and Sloan Management Review.

From 1997-2000, he directed the largest externally funded Partnership Research Project at IMD, entitled Navigating Business Success. This innovative study scientifically examined for the first time the perspectives of senior managers on the effective use of information, people, and IT capabilities in improving business performance. The study involved 1,200 managers and over 200 senior management teams from 103 companies.

Academic publications
Article
We’re engaged! Following the path to a successful information management capability
An Information Management Capability (IMC) has been shown to drive business performance; however, little research has investigated the managerial and governance factors that drive IMC. To address t...
Published 1 September 2021
Article
Information management practices (IMP) from the senior manager's perspective: An investigation of the IMP construct and its measurement
While many scholars have discussed what a company should look like when it has reached an advanced state in using its information, there has been little empirical research to develop a valid effect...
Published 5 September 2011
Article
Leveraging CIO expertise to create social value: Novartis’ SMS for Life initiative
By leveraging their information management knowledge, leadership skills and working relationships with external IT companies, CIOs are in a unique position to help a company achieve its social resp...
Published 1 March 2013
Article
Designing enterprise IT architectures to optimize flexibility and standardization in global business
As companies compete in a "flat world," business strategists look to the enterprise IT architecture as an enabler of meeting unique local customer demands while also maintaining a cost-effective gl...
Published 1 June 2010
Article
CIO and business executive leadership approaches to establishing company-wide information orientation
In the digital world, business executives have a heightened awareness of the strategic importance of information and information management to their companies’ value creation. This presents both le...
Published 1 December 2011
Insight for Executives
Article
Technology isn’t enough to empower employees, even in a digital world
Over the last 10 years, a basic shift has occurred from an IT-deployment view of the world of big systems and even bigger projects toward a people-centric and user-oriented view of hardware, inform...
Published 17 February 2016
Digital Business Transformation, the game changer
Article
Digital Business Transformation, the game changer
The explosion in the use of digital technologies is changing the dynamics of competition in many industries. But digital business transformation (DBT) is about more than an increased use of devices...
Published 10 June 2015
Digital business transformation: Where is your company on the journey
Article
Digital business transformation: Where is your company on the journey
Digital business transformation (DBT) is happening on a scale and at a speed that managers find both threatening and promising. The benefits of DBT are tremendous, but they are unevenly distributed...
Published 29 April 2014
Are you prepared for your digital transformation?
Article
Are you prepared for your digital transformation?
There is a great deal of hype these days about 'digital transformation'. The term is often used but rarely defined. Wikipedia notes that it can mean anything from 'going paperless' to 'the applicat...
Published 23 January 2014
Article
The case for inspiration
Our SMS for Life case series shows how technology can improve supplies of life-saving anti-malaria drugs in sub-Saharan Africa. It also highlights the inspirational leadership and commitment of Jim...
Published 1 January 2014
Leadership and character
Article
Leadership and character
In today’s increasingly connected and transparent business environment, it is not just the “what” of a company’s strategy¦that will determine its success or failure. Questions regarding the charact...
Published 23 December 2013
Article
Case study: Applying expertise to a new field
IT head led new way to distribute drugs¦The story. Novartis, the Swiss healthcare company, is one of the world's biggest makers of anti-malaria drugs. Through its Novartis Malaria Initiative , it h...
Published 29 January 2013
Article
The currency for world events is the information about them
Published 1 November 2011
Article
Information orientation (IO): How effective information use drives business performance
What will it take for a company to realize the potential of the information age? How can information be used for strategic advantage and impact the bottom line? We contend that efforts to measure a...
Published 1 September 2011
Article
CĂłmo emplear la informaciĂłn para crear valor en la empresa
El auténtico potencial de las capacidades de información reside en su utilidad para gestionar mejor otras capacidades operativas. Así, las empresas que invierten en este ámbito pueden influir direc...
Published 1 July 2010
Article
How some companies outperform competition
Companies in every sector all over the world are confronted with growing complexity. Not only are relationships with competitors, customers, and suppliers becoming more complicated and involved, bu...
Published 27 January 2010
Article
More effective use of information
Companies in every sector all over the world are confronted with growing complexity. Not only are relationships with competitors, customers, and suppliers becoming more complicated and involved, bu...
Published 14 January 2010
Article
Acelerador de conhecimentos
que aconteceu no primeiro trilionésimo de segundo após o Big Bang? Como foi criada a matéria? Existem mundos paralelos? No ano passado, cientistas esperavam que a maior experiência científica do mu...
Published 1 January 2010
Article
When great minds collaborate for mankind's common gain
WHAT happened in the first trillionth of a second after the Big Bang? How was matter created? Are there parallel worlds? Last year, scientists hoped that the world's largest ever science experiment...
Published 2 December 2009
Article
O novo papel do CIO
Published 1 January 2009
Article
Reaping the business value of IT
If people ask senior executives and managers as it is done in executive programs at IMD whether their companies are extracting the expected business value of their investments in IT, the overwhelmi...
Published 1 November 2007
Article
Si es bien sabido que el cliente es un factor crucual en la competitividad actual, ¿por què entonces la implementación de sistemas CRM no es exitosa?
Published 1 June 2007
Article
On the dark side
It's easy for leaders to use their privileged access to information to manipulate data or inflate results. But the easy way is seldom the best way, and companies that use information effectively ge...
Published 29 November 2002
Article
Information orientation: People, technology and the bottom line
In this article, the authors argue that information technology improves business performance only if combined with competent information management and the right behaviors and values. They present ...
Published 1 August 2000
Article
Hard IM choices for senior managers
Rapid developments in IT and information management have left senior managers uncertain about their strategy. They want to know how to compete with IT to improve business performance. According to ...
Published 5 April 1999
Article
Is KM just good information management
Over the past 20 years or so, managers have had to master data processing, information management and knowledge management (KM). The more cynical among them - noting that KM has the same advocates ...
Published 8 March 1999
Article
How to keep up with the hypercompetition
Many manufacturing companies are implementing new information systems to improve their supply chain management. These projects typically cost tens or hundreds of millions of dollars and take four o...
Published 22 February 1999
Article
Company performance and IM: The view from the top
Senior managers' views on the relation between information and corporate performance fall into three main categories. First, there are those who believe that improved IT alone will boost performanc...
Published 1 February 1999
Article
Competing with information: A diagnostic for managers
In this article the author discusses the practicalities of information management by focusing on the ways information is used in a company rather than on the deployment of new technology. To succee...
Published 1 November 1997
Article
Competing with information: Know what you want
This article first differentiates between information technology, information systems and information management and then goes on to discuss how information can be used to provide a company with a ...
Published 1 August 1997
Article
Der grosse Wurf zahlt sich nicht aus: Informationstechnologien und die Steuerung der Angebotsketten im Umfeld der Hyperkonkurrenz
Published 1 January 1997
Article
The information infrastructure: Promises and realities
Donald Marchand answers ten key questions about the implications of the information superhighway for the business world. The global information infrastructure (GII) is broader in scope and impact t...
Published 5 January 1996