Donald Marchand

Professor Emeritus of Strategy Execution and Information Management

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Donald A Marchand is Professor Emeritus of Strategy Execution and Information Management. His research and teaching interests include how companies use digital technologies to innovate and transform their business models to compete, how companies grow in scale and scope to achieve global agility with local flexibility, and how leaders create organizations where people can fully share and effectively use knowledge and information for evidence-based decision making. He was formerly the Dean of the School of Information Studies at Syracuse University and the Founder and Director of the Institute for Information Management, Technology and Policy in the College of Business at the University of South Carolina. He earned his PhD from UCLA.

Marchand has designed and directed leadership and transformation programs for ABB, Commerzbank, Coca-Cola HBC, Degussa (Evonics), Daimler Financial Services, HSBC, Norske Skog, Novartis, Otis Elevator, Rexel, Shell, Siemens, and Syngenta. He co-founded enterpriseIQ®, the first business analytics company to develop scientifically based metrics for measuring how effectively a company’s people use their knowledge, information, and digital technology to improve performance. Over the years, he has been an advisor and consultant to over 100 companies globally, as well as not-for-profit organizations and government agencies including The White House and US Congress.

He has authored over 50 cases, teaching notes, and videos for leading companies on various topics related to leadership, strategy, innovation, global transformation, supply chain management, and sustainability. In 2014, he won the Best of the Best and Responsible Leadership awards from the European Foundation for Management Development for the IMD Case Series on SMS for Life. He has written IMD Cases on how large-scale collaborations are organized and led, such as the Olympic Games and IOC in sports, and the CERN Atlas Particle Detector – responsible for the discovery of the Higgs Boson – in physics.

Marchand has also co-authored and edited eight books and contributed over 30 book chapters and 100 articles for journals and business magazines such as Financial Times, Harvard Business Review, and Sloan Management Review.

From 1997-2000, he directed the largest externally funded Partnership Research Project at IMD, entitled Navigating Business Success. This innovative study scientifically examined for the first time the perspectives of senior managers on the effective use of information, people, and IT capabilities in improving business performance. The study involved 1,200 managers and over 200 senior management teams from 103 companies.

Academic publications
We’re engaged! Following the path to a successful information management capability
An Information Management Capability (IMC) has been shown to drive business performance; however, little research has investigated the managerial and governance factors that drive IMC. To address t...
Published 1 September 2021
Leveraging CIO expertise to create social value: Novartis’ SMS for Life initiative
By leveraging their information management knowledge, leadership skills and working relationships with external IT companies, CIOs are in a unique position to help a company achieve its social resp...
Published 1 March 2013
Insight for Executives
Technology isn’t enough to empower employees, even in a digital world
Over the last 10 years, a basic shift has occurred from an IT-deployment view of the world of big systems and even bigger projects toward a people-centric and user-oriented view of hardware, inform...
Published 17 February 2016
Firms need a Blueprint for building their IT systems
Achieving the expected value from IT is a shared responsibility. Given how value from IT emerges, outside of perhaps the CEO, no one person can be assigned overall accountability. But even CEOs can...
Published 18 June 2015
The currency for world events is the information about them
Published 1 November 2011
Information orientation (IO): How effective information use drives business performance
What will it take for a company to realize the potential of the information age? How can information be used for strategic advantage and impact the bottom line? We contend that efforts to measure a...
Published 1 September 2011
Cómo emplear la información para crear valor en la empresa
El auténtico potencial de las capacidades de información reside en su utilidad para gestionar mejor otras capacidades operativas. Así, las empresas que invierten en este ámbito pueden influir direc...
Published 1 July 2010
Acelerador de conhecimentos
que aconteceu no primeiro trilionésimo de segundo após o Big Bang? Como foi criada a matéria? Existem mundos paralelos? No ano passado, cientistas esperavam que a maior experiência científica do mu...
Published 1 January 2010
Reaping the business value of IT
If people ask senior executives and managers as it is done in executive programs at IMD whether their companies are extracting the expected business value of their investments in IT, the overwhelmi...
Published 1 November 2007
Information orientation: People, technology and the bottom line
In this article, the authors argue that information technology improves business performance only if combined with competent information management and the right behaviors and values. They present ...
Published 1 August 2000