Case Study

Ping An of China: The making of an insurance giant and a leading Chinese integrated financial services group

32 pages
June 2006
Reference: IMD-3-1663

Since it was founded in 1988, Ping An Insurance has grown to become China’s second largest life insurance underwriter and third largest property and casualty insurer. The company’s ambition is to build on its local market success to become a leading regional and global integrated financial services provider within the next 10 years. The case focuses on strategy execution and illustrates how Ping An has developed and will continue to develop its business and information capabilities to meet existing and future customer needs. It examines the culture of the company and what it can and should do to drive its rapid growth through intense customer focus and market-based product innovations.

Keywords
Insurance, Life Insurance Underwriter, Integrated Financial Services, Strategy Execution, Corporate Culture, Growth Opportunity, Customer Focus, Financial Services
Settings
China
1988 - 2005
Type
Field Research
Copyright
© 2006
Available Languages
English
Related material
Teaching note, Video
Case clearing houses
IMD case studies are distributed through case clearing houses. In order to browse the collection and purchase copies please visit the links below.

The Case Centre

Cranfield University

Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]

Harvard Business School Publishing

60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]

Asia Pacific Case Center

NUCB Business School

1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]

Contact

Research Information & Knowledge Hub for additional information on IMD publications

Looking for something specific?
IMD's faculty and research teams publish articles, case studies, books and reports on a wide range of topics