Case Study

Tigre S.A.: Developing a new growth strategy

13 pages
June 2007
Reference: IMD-3-1855

In January 2006, F. Amaury Olsen, president and CEO of Tigre S.A., of Brazil called a meeting of his management team to discuss the options for a new growth strategy to be achieved by 2010. Olsen felt that Tigre, one of the world’s leaders in plastic pipes and fittings, was now at a crossroads. Among the various options to be discussed were the opportunities for more product innovations, international expansion in the Americas and/or new product diversification with particular focus on the Brazilian home market.

Learning Objective

General management.

International Strategy, Growth, Construction, Brand Extension
Latin America, Brazil
Tigre, Construction and Engineering
Field Research
© 2007
Available Languages
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Teaching note, Video
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