Six million lives to save: Dr Novick and the International Children’s Heart Foundation
Dr. William Novick, the founder of the “International Children’s Heart Foundation” (ICHF) must decide on a marketing strategy for this non-profit charitable organization based in memphis, Tennessee (USA). ICHF’s mission is to provide developing countries throughout the world with the skills, technology and knowledge to cure and care for children with congenital heart disease regardless of race, religion or gender. Several million kids across the world are on a waiting list for heart surgery and Dr. Novick is faced with the key challenge of creating awareness for his organization in order to raise funds. He also needs to get some geographical focus for his surgical missions. He must put medical teams together, disseminate knowledge to local medical organizations, watch costs and pay attention to the governance of his organization.
How to market a non-profit charitable organization.
2007
Cranfield University
Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]
Harvard Business School Publishing
60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]
NUCB Business School
1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]
IMD retains all proprietary interests in its case studies and notes. Without prior written permission, IMD cases and notes may not be reproduced, used, translated, included in books or other publications, distributed in any form or by any means, stored in a database or in other retrieval systems. For additional copyright information related to case studies, please contact Case Services.
Research Information & Knowledge Hub for additional information on IMD publications
However, there are concrete ways and means of bringing female talent to the top. We explain how in the white paper published by the IMD Business School, headquartered in Lausanne, which was also the subject of a panel discussion at this year's WEF...
The case describes Hilti's transformation from a premium tool maker to a solution provider in commercial construction, while keeping its innovation leadership. Confronting industry pain points such as lost tools, downtime, safety risks and thin ma...
As we enter 2026, the global share of women in executive leadership has fallen below 31%, reversing decades of slow but steady progress – despite unprecedented investment in leadership development, diversity initiatives, and gender equity commitme...
Not long ago, business leaders were under constant pressure to speak up on climate, diversity, or social justice. Making bold commitments and pledges was not only encouraged but demanded and, for a time, seen as a hallmark of good leadership. Toda...
It says very little about women, and a great deal about the cultures they are operating in.
The idea that women lack confidence has become one of the most widely accepted explanations for leadership inequality. It appears in boardrooms, talent reviews, and executive coaching sessions. The logic is simple and appealing. Women do not rise ...
If the issue were truly women's confidence or competence, we would not see women outperforming men academically, founding businesses at record rates or thriving in environments where systems are transparent and bias is minimised. The problem is no...
in I by IMD
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
in I by IMD
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
in MIT Sloan Management Review Winter 2026, vol. 67, issue 2
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications