Case Study

Priceline (A)

4 pages
April 2001
Reference: IMD-5-0593

After pioneering a “name-your-price” online commerce service model in 1998, Priceline sold record numbers of air tickets. In 1999, it extended this service model to the online sale groceries, planning to capitalize on its newly acquired Internet brand recognition.

Keywords
Internet, Pricing, Travel
Settings
United States of America
1999
Type
Published Sources
Copyright
© 2001
Available Languages
English
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