Case Study

Jean-Claude Biver & the relaunch of Hublot (A)

12 pages
November 2008
Reference: IMD-5-0739

In early 2005, Jean-Claude Biver, the new CEO of Hublot, a leading Swiss watch manufacturer, had to come up with a new strategy to eliminate the company’s financial losses and revitalize a declining brand. With a turnover of roughly US$ 26 million, Hublot had lost US$ 2.6 million over the past 12 months as some competitors had rapidly imitated some of the brand’s unique features in their own products.

Learning Objective

Marketing strategy, turnaround, growth strategy.

Keywords
Marketing Strategy, Turnaround, Growth Strategy, Watch
Settings
Global
2005-2008
Type
Field Research
Copyright
© 2008
Available Languages
English
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