Case Study

GBA - Gothenburg Autoparts

3 pages
March 2007
Reference: IMD-3-1812

GBA, a Sweden-based “Tier 2” automotive supplier with worldwide activities offering three product lines in three geographic regions, is organized into 9 companies, each responsible for a unique product/region combination. Led by a Managing Director, each company is responsible for the full range of activities associated with one product line within one region. Increasingly GBA’s customers are demanding more than only one product line. Furthermore they’re demanding a single contract setting prices on a global basis and are eager to be served in new markets. How can GBA continue to satisfy its customers under the current system of decentralized management?

Decentralized Management, Globalization
Generalized Experience
© 2007
Available Languages
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