Case Study

First Tuesday (A): The internet cocktail party

16 pages
December 2000
Reference: IMD-3-0900

Modeled along the lines of the Churchill Club or the DrinksExchange in San Francisco, First Tuesday offers an informal cocktail-party style forum for anyone interested in the new economy and new media. The gatherings appealed to both actual and would-be entrepreneurs, investors and professionals alike, anyone with an interest in keeping abreast of the latest developments in the field. The case describes the company’s founding and accidental growth to the stage the organic structure becomes an issue threatening its future.

Internet, eCommerce, Venture Capital, Matchmaking, New Economy, Services
United Kingdom
October 1998 to 2000
Field Research
© 2000
Available Languages
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