Case Study

First Tuesday (B): Beyond the cocktail party

3 pages
December 2000
Reference: IMD-3-0901

From the original meeting in October 1998, First Tuesday had grown to 80+ cities globally with a worldwide staff of 40 by the end of June 2000. It was time to put some structure in and find ways to capitalize on the tremendous momentum created. But would this prototypical community-based “viral organization” accept structure and could the buzz be converted into earning power?

Internet, eCommerce, Venture Capital, Matchmaking, New Economy, Services
United Kingdom
1st semester 2000
Field Research
© 2000
Available Languages
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