Case Study

Bayernwerk A.G. (A): Responding to deregulation

9 pages
February 2002
Reference: IMD-5-0590

The deregulation of the German energy market created a series of challenges for the incumbent players. This case focuses on the approach that Bayernwerk A.G. (now E.ON) took to dealing with changes in the competitive landscape. Using conjoint analysis Bayernwerk was able to identify a few key characteristics for which customers were willing to pay a premium.

Keywords
Power Generation, Deregulation, Conjoint Analysis, Power Utility
Settings
Germany
September 1999
Type
Field Research
Copyright
© 2002
Available Languages
English
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