Case Study

Astra + Zeneca (B): Forming a new company

2 pages
December 2002
Reference: IMD-3-1089

The B-case looks at events after the “black box” issues were negotiated. Tom McKillop, CEO-designate, pondered how he would conduct the merger itself and drew up a set of “merger principles.” He planned to invite the top 20 senior managers from each of the companies to a meeting before the merger was announced to present the vision and synergies for the new company.

Merger of Equals
September 1998
Field Research
© 2002
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