Author

José Parra Moyano

José Parra Moyano is Professor of Digital Strategy. He focuses on the management and economics of data and privacy and how firms can create sustainable value in the digital economy. An award-winning teacher, he also founded his own successful startup, was appointed to the World Economic Forum’s Global Shapers Community of young people driving change, and was named on the Forbes ‘30 under 30’ list of outstanding young entrepreneurs in Switzerland. At IMD, he teaches in a variety of programs, such as the MBA and Strategic Finance programs, on the topic of AI, strategy, and Innovation. He is also the Program Director of Leading Teams in the AI Era Sprint.

Latest publications

Business persons arm pulling an alarm in an office

AI leaders are pulling the safety alarm. Here's what that means for business leaders

September 15, 2026 • by Michael R. Wade, Howard H. Yu, Amit Joshi, Naomi Haefner, Faisal Hoque, José Parra Moyano, Mark J. Greeven in Artificial Intelligence • 10 min read

Amid warnings from industry insiders that AI will soon outpace human control, IMD's experts break down where business leaders should be focusing their attention....

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