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Optimizing omnichannel assortments and inventory provisions under the multichannel attraction model
Assortment optimization presents a complex challenge for retailers, as it depends on numerous decision factors. Changes in assortment can result in demand redistribution with multi-layered consequences. This complexity is even more pronounced for omnichannel retailers, which have to manage assortments across multiple sales channels. Choice model…
By
Andrey Vasilyev, Sebastian Maier and
Ralf W. Seifert
August 2025, vol. 324, no. 3, pp. 799-813, https://doi.org/10.1016/j.ejor.2025.01.035
Optimizing omnichannel assortments and inventory provisions under the multichannel attraction model
Summary
Assortment optimization presents a complex challenge for retailers, as it depends on numerous decision factors. Changes in assortment can result in demand redistribution with multi-layered consequences. This complexity is even more pronounced for omnichannel retailers, which have to manage assortments across multiple sales channels. Choice model…
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